REINVENTING A SILICON VALLEY ICON
Global Brand Launch Event
In 2015 HP was part of the largest corporate divestiture in history. HP was being born again as a new company, with a new focus on reinvention.
HP chose Huge to conceptualize, design and deliver a global launch that would bring together and inspire 50,000 employees and 150,000 partners in over 60 countries.
As the launch event Creative Director I led creative for 18 live events within a single 24 hour span. Each of these featuring communications that touched nearly every emerging and existing interactive media. This included custom video content, projection mapping throughout the event space, 3D modeling demos, game development, digital display walls featuring employees watching live from around the globe, personalized launch kits and an experiential journey that had employees enter through a custom built replica of the iconic ‘HP Garage’ in Silicon Valley.
HP Global Relaunch
Source – https://vimeo.com/151957412