SIX KIDS, ONE EPIC MESS, ALL AT 1000 FRAMES PER SECOND
Television / Digital Paid Media
Take six kids, let them trash a kitchen, and then reverse it all to create an artful integrated campaign to position Clorox Clean-Up as the most powerful house hold cleaner on the market. The TVC was shot at 1000 fps and shown in reverse to show that a truly powerful cleaner is able to remove stains so effectively it’s like they never happened. Complementing the TVC was an innovative paid media campaign that appeared to have spilled juice on the page and reversed it quickly back into the banner.
This campaign also showed me that filming a group of kids making epic messes with the Phantom Flex high speed camera is a recipe for a very fun TV shoot.
CLOROX–LIKE IT NEVER HAPPENED
Source – https://vimeo.com/10186942