SENDING VIRTUAL VALENTINES THROUGH STARBUCKS CUPS. THE FUTURE IS NOW
STARBUCKS VIRTUAL VALENTINES
Augmented Reality App
To compliment the release of the Starbucks Valentine’s Day cups, we created the 'Everylove' campaign which urged people to celebrate all the relationships that are special to them. An augmented reality app experience let you send and receive virtual Valentines through your Starbucks cup. People could gift a coffee to their 'everylove' through the app which could be redeemed in their local Starbucks. To take the gifting angle even further we turned the Starbucks cup sleeves into valentines that people could personalise and redeem for a free mocha.
STARBUCKS VIRTUAL VALENTINE APP
Source – https://vimeo.com/119936476