PROVING A PICTURE IS WORTH A THOUSAND WORDS IN THIS AWARD-WINNING OUTDOOR CAMPAIGN
Integrated Brand Campaign: Outdoor, Transit, DM, Digital, Paid Media
This integrated campaign for Amtrak presented a much more scenic way of traveling in the Pacific Northwest. A simple, photographic solution stitched together the amazing landscapes visible from the train into a series of postcards that could be as short or long as the medium required.
Shot by award winning photographer Dana Niebert, our team scouted up and down the Pacific Northwest corridor for the most epic views of the train, careful to keep the tracks at the right distance and position. Almost every component of this campaign won an individual award.
Gold Addy — Outoor
Gold Addy — DM
Silver Addy — Interior Transit
Silver Addy — Exterior Transit