CREATING OIL FROM NATURAL GAS WITH A SIMPLE SCROLL
HTML 5 & 3D Animation Product Launch Website
Motor oil from natural gas is a world-first that Shell has been working on for almost 40 years. Shell tasked us with the creation of a global site experience to promote the launch.
We created an immersive experience that through HTML 5 and 3D animation let users control the gas-to-liquid process with a simple scroll. Launched in 28 markets, the Shell Pure Plus site set the bar for innovation on a global scale.
Within days of launch, the site had hundreds of thousands of visits and shifted key brand metrics by double figures in primary markets.
Source – https://vimeo.com/119253418