RELAUNCHING ONE OF THE OLDEST NAMES IN FINANCE
Marcus by Goldman Sachs
Brand, product and campaign launch
In 2016 Goldman Sachs launched it’s first mass consumer product, offering banking and financial planning to help Americans better manage personal debt.
As Creative Director, I led a multi-disciplined team to design a completely new brand from the ground up, build a suite of digital finance tools, and launch an integrated creative messaging platform that spanned video, social media and editorial.
The stakes were extremely high for a company that never does anything without a calculated decision. We delivered not just a product, not just a campaign, but a completely new brand that paved a new direction for the future of a 150 year old financial institution.
Marcus by Goldman Sachs combines the innovation, simplicity and user-first experience of fin-tech start-ups with the equity, legacy and financial knowledge of old school banks.
The 'Debt Happens' campaign destigmatized the idea of personal debt and brought to life a simple way of reducing debt by offering lower-rate loans to pay off high interest credit cards.