DESIGNING AN INDIVIDUAL SITE FOR EACH F-TYPE OWNER
JAGUAR F-TYPE PROJECT 7
Online Design Portal
The F-TYPE Project 7 is the most powerful production vehicle Jaguar has ever made. Our team were tasked to create a digital experience that reflected the premium and exclusive quality of the vehicle. We delivered a parallax scrolling design portal personalized to each prospective buyer months before their car was supposed to ship.
Once configured, each owner was presented with a personalized website for their unique Project 7. We turned a bland car configurator (which every automotive brand has) into a premium and highly sharable experience that let the buyers show off their F-Type before it hit the factory line. Because not many people out there can brag that their car has its own website.
See the site at yourproject7.co.uk
Jaguar F-Type Project 7 Intro Video
Source – https://vimeo.com/120484274